Where does the event happen?

Program HQ recommends holding events at the school or benefiting organization's location, if located within the dealership's Primary Market Area (PMA) or Locality Zone. Holding the event away from the dealership helps establish a low-pressure environment for participants and encourages support from the community. Dealerships are responsible for adhering to all local and state laws regarding off-site test-drives and vehicle displays. Events should be held on one day and at one location only.